Paqueteria Mi-Mexico
Modernized the brand while honoring its heritage, creating a professional visual presence that builds consumer trust and brand equity in the specialized logistics market.
Services
Identity & branding, Digital
Client
PMM
Year
2025
This project is a case study in logistics branding and scalable visual identity, transforming a specialized package delivery service into a professional, recognizable brand. I designed a robust, illustrative logo within a signature hexagonal shield to convey trust and structure. Featuring high-contrast colors and a dynamic truck motif, the identity is instantly memorable and highly impactful across all assets, from packaging tape to full vehicle wraps.
The scope of work showcases my expertise in applying a single visual system across a diverse range of physical assets, moving from small-scale branding to large-format graphics. Key deliverables include full vehicle wraps (turning operational assets into high-impact marketing tools), driver uniform merchandising, and custom packaging tape. This successful re-design proves my skill in creating functional, professional, and visually memorable branding for the service industry.
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